COMPUTER-savvy farmers are moving online to shift livestock, it has been claimed. The number of their internet ads has jumped in recent years as farmers look beyond traditional marts to buy and sell animals.
Emmet Kelly of Pavilion Digital said: "I think it is fair to say farmers are adopting the internet as a trading platform in ever greater numbers.
"This shows a positive trend that has been led by the modernisation of communications across the country. "Our figures show livestock prices have risen but the average price of horses and donkeys has fallen over the past two years."
The average price of a donkey is just over EUR450 in contrast to the EUR806 the animal would have fetched just four years ago.
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