Sitecore Reinvents Usability for Digital Marketersa[euro](tm) Campaign and Web Initiatives; New CMS 6.4 Release Enables Design, Development and Marketing Teams to Create Better Campaigns and Web Experiences with Less Resources and Time.

M2 PRESSWIRE-January 18, 2011-: Sitecore Reinvents Usability for Digital Marketersa[euro](tm) Campaign and Web Initiatives; New CMS 6.4 Release Enables Design, Development and Marketing Teams to Create Better Campaigns and Web Experiences with Less Resources and Time(C)1994-2011 M2 COMMUNICATIONS

RDATE:18012011

London, UK, Copenhagen, Denmark and San Francisco, USA -- Sitecore today announced a new release that gives marketers, and their diverse support teams, more capability to create and monetise campaigns and Web experiences. The CMS 6.4 release includes a dazzling look-and-feel and paves the way for advanced experience management capabilities.

"No matter how powerful a CMS solution, if cross-functional teams can't intuitively use the system, marketing campaign results and Web experiences will suffer," said Darren Guarnaccia, senior vice president product marketing, Sitecore. "That's why Sitecore has dedicated itself to developing a world-class user interface that is powerful and simple to learn. Based on iterative feedback from the Sitecore community, we made significant strides in usability with features that anticipate how marketers think and work."

Sitecore's authoring interface represents a breakthrough in usability and design, and provides unrivalled ease-of-use. The aesthetic highlight is the inline editing and page management features, which make it easy to alter website content and layout. Marketers and business users can move and present features such as polls, marketing forms and other content and interactive elements without relying on specialised design and development teams. The time and resources for creating and publishing Web content and marketing campaigns is significantly reduced.

Sitecore's browser based editor lets users author and manage digital interactions from Web pages to sophisticated mobile experiences in a simple unified interface. Furthermore, editors can work in the browser of their choice as the latest release includes support for Chrome, Firefox, and Safari as well as continued support for Internet Explorer.

See a demo of Sitecore CMS 6.4.

For selection of screenshots: Click here

About Sitecore

Sitecore redefines how organisations engage with their customers online, powering experiences that can sense and adapt to a customer's needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimisation, social media and campaign management technologies into a cohesive, integrated open platform.

Sitecore's software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore's broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organisations, including national governments, FTSE 100 and Fortune 500 companies, utilise Sitecore solutions for their websites, intranets and portals. These organisations have created and now manage more than 24,000 dynamic websites with Sitecore including Microsoft, Lloyd's of London, VISA Europe, Cadbury, Universal Music Publishing, Play.com, British Red Cross, Sara Lee, Siemens, Experian, WebTrends, DVLA, Conservative Party, Birmingham Airport and Manchester United Football club.

Connect in the Sitecore Community to experience Sitecore's success and that of its customers, partners and developers.

For further information please contact:

Paul Shlackman, BondPR T: +44 1628 560161 paul@bondpr.com

Erick Mott, Sitecore 415-380-0600 erm@sitecore.net

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